We kicked off the project with a joint workshop to shape a deep understanding of Holisticly's vision, goals, and challenges to the digital service in order to establish a clear project scope. In the first project phase, we established a lean CI guide and design system serving as the foundation for the UI/UX Design of the application. In parallel, SolaVieve's digital team and Boldheart were working on the product concept and validation of the core hypothesis for the initial MVP. As a core part of the product, we also developed an advanced health assessment model that serves as the foundation for an individualized user experience with ideal health optimization. Throughout the entire process, we closely collaborated with leading psychologists and health scientists who brought relevant experience to the table.